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Chupa Chups
Leader in the lollipops segment

Chupa Chups

The emblematic Number 1 brand in the lollipops segment, Chupa Chups is marketed in France by Solinest.

Visiter the Chupa Chups website

 

78% market share*
in the lollipops segment

Chupa Chups is Solinest's most widely stocked POS brand partner. With nearly 235 million lollipops sold in France, the brand leader in the lollipops segment reported 7% growth in 2015 A performance achieved thanks to a number of effective activation levers:

  • Regular product innovations (flavours, formats, etc.) In 2015, two new products were released (Chupa Chups Mini Mint for grown-ups and Chupa Chups Glow in the Dark for kids). In 2016, three new products were released. Mini Mint-Liquorice and Mini Expresso for grown-ups and Bubble Gum for teenagers.
  • Multi-channel presence, in Hyper and Supermarkets and impulse channels (tobacconist / newsagents, bakeries, toy stores, etc.)
  • Massive in-store visual merchandising at peak times Carnival Summer and Halloween have become peak times for Chupa Chups and Solinest, who capitalise on these celebrations on these celebrations to enhance in-store product visibility.

* Source: Nielsen HMSM-PDM value on total lollipops market-CAM P13 2

Chupa Chups

 

From trade marketing to logistics solutions

 

Marketed by Solinest in France since 2005, the brand enjoys distribution-oriented operational marketing, logistics and sales support.

« Business plans, budget management, sales forecasts, reporting, promotional recommendations and merchandising, creation of POS advertising/promotion and displays… Since the partnership began, activation resources have been defined in tandem with the Perfetti Van Melle contacts, depending on the strategy, needs and budgets established for the brand, » explains Olivier Demeunynck, Brand Partnerships Director at Solinest.

 

Les gammes

  • Chupa Classique

  • Devant de caisse

  • Chupa Mini

Ranges

World Leader
IN LOLLIPOPS

94% *1
RECOGNITION RATE
(SOURCE: IPSOS FEBRUARY 2014)

235 MILLION *2
LOLLIPOPS SOLD IN FRANCE
in 2015

78% *3
MARKET SHARE
IN THE LOLLIPOPS SEGMENT

1 Source IPSAS February
2 Source: in-house Perfetti Van Melle 2015
3 Source: Nielsen HMSM-PDM value on total lollipops market-cam P13 2015

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